Doncaster born Alex was released by Norwich City at the end of the 1998/99 season, his first season as a professional. Earlier in his career he played for Rotherham United juniors, Sheffield Wednesday young owls, Barnsley Under 14s and Doncaster Boys. He is a left-sided central defender who made 5 appearances for the Reserves in 1997/98.

Alex joined Chesterfield on trial in March 1999 with view to a permanent move but this did not work out. He also had a trial with Scarborough but was not successful. In mid July 1999, Yahoo's TEAMTALK service reported that Alex was having a two week trial with Division Three strugglers Carlisle. Although he did well in a friendly against Berwick, Carlisle decided not to pursue their interest preferring to spend their meagre funds on a midfielder or striker. After a trial with Chesterfield, Alex also nearly joined Lincoln, training with them but finances detered them from signing him.

Alex signed for Dr Martens League side Wisbech Town and then later played for Brodsworth Welfare. In December 1999, Alex joined Unibond Northern League side Gainsborough Trinity. Thanks to regular Flown From The Nest contributor Richard Bland for this information. Alex fractured his knee in a summer 2001 pre-season friendly with Doncaster. It looked as if he might never play football again but he returned to training with Trinity in the spring of 2002.

In August 2004, he signed for Armthorpe Welfare of the Northern Counties East League Premier Division. In December 2004, he joined Brigg Town