Paul Ashworth, from Buxton near Aylsham, began his football career
as a trainee at Carrow Road. Failing to make the grade, he moved
into coaching Norwich's youngsters alongside Kit
Carson and Keith Webb and setting up
his own PASS Soccer coaching company which provided a starting
place for other coaches including Ricky Martin,
David Batch and Dan Ashworth (Paul's
Paul later became Youth Development Officer at Cambridge United
and Peterborough. At London Road, he progressed to the position
of First Team Coach before he was dismissed by Barry Fry
In January 2001, his links with then Latvian national coach Gary
Johnson led to his appointment as manager of Latvian side FK Ventspils.
After moving to FK Riga and marrying a Latvian wife, he was appointed
Sporting Director for Russian side Rostov. When manager Gennadi
Stepushkin temporarily stepped down as coach of Rostov because
of illness, Ashworth became the first Englishman to manage a Russian
league side when Rostov travelled a 1,800km round trip to play
FC Rubin Kazan, gaining a 1-1 draw.
Paul later joined Skonto Riga. In May 2008, he was linked with
the vacant manager's position at Scottish Premier League side
Hearts and is said to be on the wish-list of Hearts' controversial
owner Vladimir Romanov. Ashworth said Hearts are a fantastic
club and I would be extremely interested in the job. I've
now worked between Russia and Latvia for the past eight years
and perhaps the fact I speak Russian might interest Mr Romanov.
I have not recieved any official approach from Hearts but it's
something I would certainly have to consider, although I'm enjoying
my time in Riga. I have a contract at Skonto but if Hearts wanted
to speak with me I'd certainly listen. He was also interviewed
for the manager's position at Kilmarnock
In late 2010 and after five years with Skonto, Paul left Riga
to take up the role of Technical Director at the Kwara Academy
in Ilorin City, Nigeria. Further information can be found in this
interview with the Les Rosbifs website
In January 2015, Moved to Head Coach and Technical Director of Nigerian Premier League team Sunshine Stars. Based in Akure, Ondu state, and one of Nigeria's most famous club sides. Paul was again the first English Coach to work in this tough league, one of Africa's most competitive leagues. Paul left in June 2015
In September 2015, Paul returned to his first club as head coach after FK Ventspils lost 3 games in a row (and a 7 game non-winning streak) to take over as Head Coach/Manager for a second time.
On 14 January 2019, FC Astana announced the appointment of Ashworth as their new executive director. They play in the Kazakhstan Premier League, the highest level of Kazakh football.