Former Norwich trainee Gary Butcher was part of the Clitheroe team that contested the 1996 FA Vase final. In between Carrow Road and Clitheroe, he has spent time also at Great Yarmouth, Blackburn and Chorley. Gary later managed the Clitheroe side but was sacked in October 1998. He has also worked as head coach for the University of East Anglia, University of Central Lancashire and for the Lancashire FA School of Excellence.

On 30th July 2000, the Non League Paper reported that "Great Harwood coach Gary Butcher has left The Showground for a post at Norwich City." - this is with the Academy Under-16 side. His return to Norfolk saw him rejoin Great Yarmouth as a player but he has since moved on to Acle United.

In the summer of 2007, Gary was appointed manager of Ridgeons League side Norwich United. He was replaced by Paul Chick.

Along with Keith Webb, Butcher set up Pro Player Techniques coaching clinic in Norwich with the aim of improving the quality of youth football in the East of England, and to provide excellence in coaching and facilitating development of young players.