Jordan Hugill became Norwich City's tenth signing of the 2020 pre-season when he signed from West Ham on 24th August 2020 for an undisclosed fee said to be worth up to £5million with add-ons. He signed a three-year contract and was given the club's number nine shirt.
Jordan began his playing career in the Northern League with Seaham Red Star and was due to trial with Sunderland in September 2009 but injured his ankle. After playing for Consett, he moved to Spain to join the Glenn Hoddle Academy where he played for Jerez Industrial. In 2011 he returned to England playing for Whitby Town and then Marske United.
He signed for Port Vale in June 2013 but was loaned to Gateshead in September 2013. He finished his loan spell with five goals in four starts and three substitute appearances. He made his Vale debut on 22nd October 2013 against Crawley and scored his first league goal againsr Shrewsbury on 16th November 2013. He was named as Vale's Young Player of the Year for 2013/14 but rejected a new contract. He had scored five goals in 24 games
He signed for Preston in June 2014. After injury in September 2014 he had loan spells at Tranmere and Hartlepool to regain fitness. He established himself in the Preston first team and made 114 appearances, scoring 30 goals. He moved to West Ham for a reported £10million on 31st January 2018 but was limited to three appearances totalling 22 minutes,
He spent the 2018/19 season on loan to Middlesbrough and scored seven goals in 41 games. The following campaign saw him loaned to QPR in which he scored 15 goals in 41 appearances.
He describes himself as an ‘old school’ striker who can get on the end of things inside the penalty box and who can batter defenders out of the way. “People might think I am not a nice person when they see me on the pitch but I have to get myself into that mode where I don’t like anybody because I am playing for me team and I want to win,” said Hugill, speaking at Norwich's German tour base. “If that means bashing around defenders and trying to upset them and making them focus on me then that means we have a lot of players in pockets who can get on the ball.
Hugill made his competitive first team debut for Norwich in the Carabao (League) Cup first round clash at Luton on 5th September 2020 which Norwich lost 3-1. The Canaries had 15 first teamers missing due to international call-ups with a further two injured. Hugill scored his first goal for Norwich on 17th October 2020 netting an injury time penalty to give Norwich a 2-1 win at Rotherham; this was his first league start for Norwich. He was also involved with Norwich's first goal pressuring Millers defender Michael Ihiekwe into conceding an own goal from a Max Aarons cross.