Lowestoft born Richard Money, a Norwich city fan from his childhood, joined the Canaries as Academy Manager on 14th December 2016.
He began his career as a defender with Scunthorpe, making 173 appearances between 1973 and 1977. He moved to Fulham where he earned international recognition with England at B team and Under-21 level. He played 106 league games for the Cottagers. He then joined Liverpool in 1979. He played only 14 league games for Liverpool but did win a European Cup medal in 1981. After a loan spell at Derby, he then switched to Luton in 1982 for whom he made 44 league appearances. He moved to Portsmouth in 1983 (17 appearances) before finishing his career back at Scunthorpe in 1985 and made 106 appearances for them before retiring in 1990.
Money became caretaker player/manager of Scunthorpe at the end of his playing career. He was later Youth Coach at Aston Villa from 1989 to 1993 before returning four years later to Scunthorpe to take the manager's role. He became Assistant First Team Coach at Nottingham Forest during their successful return to the Premiership and Europe in the 1990s. During his time with the club, Forest finished 3rd in the Premier League and reached the last-eight of the UEFA Cup, with Steve Stone, Ian Woan and Steve Chettle among those to come through the Academy system to play an integral part in that success.
He left Forest with manager Frank Clark to coach at Manchester City
Money became Youth Academy Director at Coventry City in 1998, with the Sky Blues twice reaching the FA Youth Cup Final during his four years there.
Money then managed abroad, taking the helm at AIK Stockholm and Vasteras in Sweden, before becoming Head Coach at Australian side Newcastle Jets in 2005.
Returning to England a year later, he guided Walsall to the League Two title
In 2008 he became Academy Director at Newcastle United, later moving back into senior management when he took the reigns at Luton Town in 2011.
Leaving Luton in March 2011, his most recent spell in English football was as Head Coach of Cambridge United between 2012 and 2015, guiding the U's back into the Football League as well as winning the FA Trophy. he was sacked by Cambridge on 2nd November 2015.
On April 16, 2016, Money was announced as the Atlanta United Academy Director in the USA.
Money said on his appointment "I'm really pleased to be joining Norwich City as Academy Manager and I can't wait to get stuck into the job in the new year.Wherever I've been, the development of young players has always been the first aim for me, whether it's as a manager or an academy manager. My record of pushing players through to first-teams has been good. It's not just any job. I was born in the area, and I was brought up around the club and supported it as a boy. All my family are season-ticket holders, so the fact that it's Norwich makes it extra special."
Money left Norwich on 15th August 2017 by mutual consent to pursue a return to management. He said "Watching [head coach] Daniel Farke over the past six weeks has rekindled my appetite for management and it's something I'd like to be considered for once more,"