Portugese international striker Nelson Oliveira joined Norwich from Benfica on 30th August 2016. He signed a four year deal.
Nelson began his youth career at SC Braga but transferred to Benfica at the age of 15. He made his professional debut whilst on loan to Rio Ave in January 2010. He was later loaned to Pacos Ferreira before making his Benfica debut, He went on to play for them in the Champions League, scoring against Zenit St Petersburg in March 2012.
He was loaned to Spanish side Deportivo La Coruna for the 2012/13 and scored 4 goals in 30 appearances. The following season saw him join French side Rennes for a season-long loan. He scored 8 goals in 30 games for Rennes.
On 23rd December 2014, he was loaned to Swansea until the end of the 2014/15 season. He scored once in ten appearances.
He returned to the UK in September 2015 joining Notts Forest on loan. He scored 9 appearances in 28 games.
He has been capped by Portugal at every level from Under-16 and was part of the Portugal squad that competed at Euro 2012. He had 16 full caps at the time of his transfer to Norwich
Nelson made his Norwich debut in the 2-0 win at Everton in the English Football League Cup on 20th September 2016, setting up Steven Naismith for Norwich's first. He scored his first goal for Norwich in the 5-0 win over Barnet on 4th October 2016 in the English Football League Trophy. he scored a total of 8 goals in 32 appearances in his first season at Norwich.
After a clash with new manager Daniel Farke after being benched for the opening game of the 2017/18 season (when Oliveira came off the bench to score the late equaliser at Fulham and wave his shirt in Farke's place), there was speculation that he would be leaving during the Summer 2017 transfer window with Reading and Wolves being linked, and with Swansea supposedly making a £12million bid on transfer deadline day which was rejected by the Canaries (the Swans went on to sign Wilfried Bony as a replacement for Spurs-bound Fernando Llorente).
On 1st January 2018, Nelson was again linked with a move to Wolves with Oliveira’s agent Jorge Mendes a key figure behind the scenes at the Molineux club managed by fellow Portuguese Nuno Espirito Santo. Later that month, he was linked with a switch to Derby.