Attacking midfielder Alex Pritchard joined Norwich from Tottenham Hotspur on 4th August 2016 for approximately £8million, hijacking a deal that woul dhave taken Pritchard to Brighton.
He began his career at West Ham before moving to Tottenham's youth team. He received his first call up to the first team for the Europa League game against PAOK in September 2011 but did no play. He won attention playing and scoring in the NextGen series. He made his first team debut against Aston Villa on the final day of the 2013/14 season.
He was loaned to Peterborough in January 2013 and made six appearances before injuries curtailed his time at London Road.
On 9 July 2013, Pritchard joined League One side Swindon Town on a season long loan deal. He made 44 appearances, scoring eight goals.
The following year he joined Brentford on a similar arrangement on 17th July 2014. He scored 12 goals in 47 appearances.
On 1st February 2016, Pritchard signed for West Brom on loan. he made just 4 appearances for the Baggies.
He made his Norwich debut as substitute in the 4-1 win at Blackburn Rovers on 6th August 2016.
Pritchard made 34 appearances for Norwich in 2016/17 scoring seven goals.
After being injured in the 2017 pre-season at Cambridge, he did not make his first appearance in 2017/18 until 25th November. However his form on returning was reported to have resulted in two bids from Premier League side Huddersfield at the start of January 2018/
He has been capped by England at Under-20 and Under-21 level.