Kevin Reeves was Norwich's first £1 million pound sale when he moved to Manchester City in March 1980. It was the start of a disturbing trend as other Canaries later commanded this fee. These included Justin Fashanu, Dave Watson Andy Townsend, Robert Fleck, Andy Linighan, Chris Sutton, Ruel Fox, Mark Robins, Jon Newsome, Ashley Ward, Andy Johnson , Darren Eadie, Craig Bellamy and no doubt many others to come. At the time, Kevin was an England international having made his debut against Bulgaria in November 1979 as did Glenn Hoddle.

Kevin had played 133 games for the Canaries scoring 42 goals , all bar five in Division One league matches. Norwich made a £950,000 profit on Kevin as John Bond had signed him from Bournemouth for £50,000 in February 1977. Another example of the Norwich-Bournemouth link (see Mark Nightingale, Roger Brown, Dale Gordon, Marcus Oldbury). Bond was his manager at Bournemouth, at Norwich, at Manchester City and then later Burnley.

At Maine Road, Kevin made 130 appearances for Manchester City scoring 34 times including a penalty in the 1981 FA Cup final replay against Tottenham. He joined Burnley in August 1983 but was forced to retire in January 1984 with an arthritic hip injury at the tender age of 26. Burnley's playing squad included Wayne Biggins, Roger Hansbury and Mike Phelan. He worked on the coaching staff at Burnley before moving into amateur football with Boston Town, Barrow and Yeovil Town. He joined Birmingham City as youth coach under John Bond from February 1986 to May 1987. He moved to Crewe as PFA representative and spent a short spell at Stockport before teaming with Bryan Flynn at Wrexham in November 1989 as Assistant Manager.

Bryan and Kevin's spell at The Racecourse Ground came to an end on 24th September 2001 when they both left the club "by mutual consent" ending one of the longest running management teams in English football. Whilst waiting for another management opportunity for the Flynn-Reeves partnership, Kevin has been working for the Press Association collating football statistics. Speaking to him at the Norwich City centenary dinner in September 2002, I must comment that it was a true pleasure to talk with Kevin about his career.

The Flynn-Reeves partnership was restored in league football on Thursday 19th September 2002 when Bryan Flynn was named Swansea's Director of Football with Kevin appointed as his first team coach. At the time of their appointment, Swansea were rooted to the botoom of Division Three and seemed destined to drop into the Conference. The Flynn-Reeves partnership was successful in avoiding this with the Swans finishing in 21st place. As a result, the two of them signed new two year deals in May 2003.

On 18th March 2004, Reeves and Flynn were surprisingly sacked by Swansea. Names suggested to replace them included Andy Melville, Dean Saunders and Mike Walker. Kevin scouted in the North and Midlands for Portsmouth before being appointed Stoke City's Chief Scout at the beginning of August 2005. The following August, he returned to Swansea City as their Chief Scout

When Swansea manager Roberto Martinez moved to Wigan in June 2009, he took Reeves and assistant Graeme Jones with him for compensation rumoured to be less than £500,000 but greater than £50,000.

In July 2013, Reeves again followed Martinez, this time to Everton. He left in May 2016 following Martinez' sacking.

At the end of June 2019, Luton Town announced that Reeves had joined them as Chief Scout, reporting to Mick Harford, who has reverted to his preferred role as Chief Recruitment Officer.