Barry Simmonds joined Norwich's football board in June 2014 as head of recruitment and scouting. He was recruited from Fulham where he had spent seven years and replaces Ewen Chester. Other members on the football board include chief executive David McNally and technical director Ricky Martin.

He has also worked at Darlington, Cardiff, QPR and Crystal Palace and managed the now defunct New Zealand Knights side that played in Australia's A-League.

Simmonds left Norwich for undisclosed reasons on 24th March 2015.