Dan Smith joined Norwich as performance analyst in 2016 having previously worked for Tottenham, Arsenal Ladies, Hertfordshire Mavericks and the Lawn Tennis Association.
He was involved with two promotions for the Canaries in 2019 and 2021 as well as relegations in the subsequent years, working under head coaches Alex Neil, Daniel Farke, Dean Smith and David Wagner.
On 18th May 2023 he left Norwich to become First Team Video Scout for Wolverhampton Wanderers.