Former Norwich City reserve defender Richard Sutton, who was initially an apprentice with Peterborough (and made one league appearance for the Posh) never made it into the Norwich City first team. He was last seen at Dagenham in 1986 where a knee injury ended his career. He opened his own Sports Retail business based in Kent

Richard found found over the years the retail environment was changing and he was losing trade. He told the EDP: “In Kent, bigger stores and warehouses were coming into the area, which ultimately meant we were getting pushed to the sidelines and losing trade, so I decided to use the internet as a tool for the business.” That meant Sutton was able to move back to Norfolk to run his company.He said: “Now we are going from strength to strength and growing rapidly and have orders nationally and from abroad.”

Mr Sutton's website, www.prosports.com, offers customers the chance to browse products connected to a wide range of sports including basketball, netball, squash and snooker, something he says would have been very hard to do within the confines of a shop building.