During the 2013/14
season, 15 year old Benny Ashley-Seal played a number of games
for Norwich's Under-16s. He was previously at Arsenal and Tottenham before joining
Norwich. He scored twice against Ipswich's Under-16s in
April 2015 to help Norwich the Norwich Hospital Cup but had also
played for the Under-18s whilst as a under-16.
He became a first year scholar in July 2015 and broke into the
In October 2015, he was named by The Guardian as one of the
top twenty prospects of his age group to look out for.
On 5th May 2017, it was reported that he would be offered a professional contract with the Canaries. This though might be scuppered by reports in the Daily Mail on 23rd June 2017 that Leicester were interested in signing him. Former Norwich youth coach Dmitri Halajko is now working for Leicester.
On 19th July 2017, he played for Chelsea's development squad in a friendly against Aldershot (lost 2-1). He then trialled with Stoke in September 2017 playing for their Under-23s in two Premier League 2 games (against Wolves and Southampton)