joined Norwich City on 13th July 2012 from Luton Town where he was
Head of Youth Development. Broughton, who had spent six years at
Kenilworth Road, is reported to have been handed a role in recruitment
for 16 to 21-year-olds at Carrow Road.
The Hatters managing director, Gary Sweet, praised Broughton
for his efforts on behalf of the club. We would like
to pay tribute to Gregg, who has done a marvellous job over the
past six years at this club and wish him well for his future away
from Kenilworth Road, .
On 14th July 2014, Broughton was promoted to the role of Academy
Manager following Ricky Martin's promotion
to Technical Director. He will be assisted by Jerry
Gill, Dmitri Halajko and Graham
He returned to his Head of Academy Recruitment role in 2016.
A review of the Cnaries' academy structure saw Broughton depart Norwich on 12th October along with a number of other positions although the only one officially announced was that of Darren Huckerby. Sporting Direector Stuart Webber said about the academy review being undertaken at Colney that things had not been good enough. “When we reviewed it, it was obvious to me there was an issue with the discipline of players .A lot of these lads maybe don’t come from fantastic backgrounds, so we have to give them manners, where they might not have had a role model or a parent to look up to. We have to make them rounded individuals and from that the football builds. Players generally fail because, mentally, they are not in the right place. They all have the same physical and tactical capabilities. I believe we can teach players to be good professionals. You look at how the academy is measured and audited nationally and in terms of producing players we are not good enough. The facts are there. There are reasons for that. When you are in the Premier League it is not easy to blood young players, because the priority is to stay up. The same applies when you are in the Championship and going for promotion. It is a bit of vicious circle, hence perhaps why I am here now and able to look beyond Saturday to Saturday.!
He was responsible for bringing Jamal Lewis and Max Aarons from Luton to Norwich.
It was reported in July 2018 that Gregg was working as Academy Manager for Norwegian side Bodo Glimt.
He returned to England in June 2022 becoming Blackburn Rovers' Director of Football. He will take responsibility for football strategy at the club, including the first team and academy as well as recruitment.