Gregg Broughton joined Norwich City on 13th July 2012 from Luton Town where he was Head of Youth Development. Broughton, who had spent six years at Kenilworth Road, was reported to have been handed a role in recruitment for 16 to 21-year-olds at Carrow Road.

The Hatters’ managing director, Gary Sweet, praised Broughton for his efforts on behalf of the club. “We would like to pay tribute to Gregg, who has done a marvellous job over the past six years at this club and wish him well for his future away from Kenilworth Road,” .

On 14th July 2014, Broughton was promoted to the role of Academy Manager following Ricky Martin's promotion to Technical Director. He was assisted by Jerry Gill, Dmitri Halajko and Graham Murty

He returned to his Head of Academy Recruitment role in 2016.

He was responsible for bringing Jamal Lewis and Max Aarons from Luton to Norwich.

A review of the Cnaries' academy structure saw Broughton depart Norwich on 12th October 2017 along with a number of other positions although the only one officially announced was that of Darren Huckerby. Sporting Direector Stuart Webber said about the academy review being undertaken at Colney that things had not been good enough. “When we reviewed it, it was obvious to me there was an issue with the discipline of players .A lot of these lads maybe don’t come from fantastic backgrounds, so we have to give them manners, where they might not have had a role model or a parent to look up to. We have to make them rounded individuals and from that the football builds. Players generally fail because, mentally, they are not in the right place. They all have the same physical and tactical capabilities. I believe we can teach players to be good professionals. You look at how the academy is measured and audited nationally and in terms of producing players we are not good enough. The facts are there. There are reasons for that. When you are in the Premier League it is not easy to blood young players, because the priority is to stay up. The same applies when you are in the Championship and going for promotion. It is a bit of vicious circle, hence perhaps why I am here now and able to look beyond Saturday to Saturday.!

It was reported in July 2018 that Gregg was working as Academy Manager for Norwegian side Bodo Glimt.

He returned to England in June 2022 becoming Blackburn Rovers' Director of Football. He will take responsibility for football strategy at the club, including the first team and academy as well as recruitment.

On 10th May 2024 it was reported that Broughton would be leaving Blackburn in a mutual decision with Rovers' owners. Yet there has been a disagreement on the future strategy and direction of the club, along with their immediate plans for the summer. Boss John Eustace and Broughton have been aligned on the direction of Rovers but Broughton has been unable to find common ground with the club. Broughton was responsible for the £1.7m signing of Sammie Szmodics from Peterborough in 2022, with the striker scoring 27 goals to win the Championship's golden boot this season.

On 12th November 2024 he was appointed Sporting Director for the Chicago Fire of Major League Soccer in the USA. He will report directly to Chicago's new Head Coach and Director of Football Gregg Berhalter. Berhalter said "Gregg brings a wealth of experience and knowledge from his time in Europe, and we’re excited to have him on board as our sporting director. He is a passionate leader with a proven track record of developing talent and building competitive teams. As a key member of our leadership team, Gregg will help establish a high-performance culture to drive sustained success across all areas of the sporting department.” Broughton will oversee talent development and assist in the recruitment, negotiation, and retention of players and staff. Additionally, he'll work with Berhalter in implementing the technical strategy and maintaining alignment of the club’s game model, principles of play and positional profiles.