Having joined City
at the age of 12, skillful central defender Matthew Halliday came
to wider awareness when he was in the Norwich City Under 15 squad
that won the Northern Ireland Milk Cup in August 2001. At the
time he attended Sprowston High School and was offered
a place as a first year scholar at the club's academy in January
2003. He accepted and became a full time scholar in July 2003.
Sammy Morgan expressed concern
in the summer of 2003 that Matthew is "quite slim at the
moment and he needs to get bigger and stronger. We may have to
be patient with him on that score"
Matthew was the FONCY
player of the season for 2004/5 and played for the first team
during the 2005/6 pre-season. David Williams
said of him in August 2005 "Matthew was consistent all
last season and he worked hard to find his feet in the reserves...
The early indications for Matthew this season are very positive
and I hope that he can now push on from this encouraging start
to the new season"
In February 2006, Matthew joined Conference side Hereford on
work experience after they had spotted him playing for the reserves
At the beginning of April 2006, Matthew was awarded his first
professional contract with the Canaries. He made his first team
debut as a 90th minute substitute for Adam Drury in the 2-0 League
Cup in at Torquay on 23rd August 2006
Halliday and fellow Academy product Rossi
Jarvis joined Coca Cola League Two Torquay on a month's loan
deal on 25th January 2007 in the hope of regular first team football.
Halliday was one of nine players released on 6th May 2008 having
failed to break into the first team during 2007/8
In mid-July 2008, Halliday joined Cambridge United on trial along
with Patrick Bexfield, QPR's Aaron
Goode and former Manchester United striker Ramon Calliste.Later
that summer, Matthew joined Northampton on trial before spending
a short spell with Histon.
In late September 2008, Matthew signed for Wroxham, making his
debut against Kirkley & Pakefield
In June 2009, Matthew signed for Ryman League newcomers Lowestoft.
At the end of May 2012, Matthew returned to Wroxham, newly promoted
to the Ryman League, seeking regular first team football
In June 2013, he was appointed assistant manager of Wroxham's
After seven seasons at Wroxham, he decided to leave for new challenges in the summer of 2017.