Danny Self, a right back from Great Yarmouth, progressed through the Norwich City youth teams and was an Academy scholar for three seasons. His father Glen was also a Canary in the 1970s. However the Canaries announced in January 2003 that they would not be offering Danny a professional contract at the end of the season.

He joined Oxford United on trial in the week commencing January 20th 2003 along with French midfielder Moussa Thea. He followed this with a trial with Rob Newman's Southend United. The following week saw Danny head north for a trial with Grimsby.

Despite these trials with league clubs, the Pink Un reported on March 1st 2003 that Danny made his debut for Jewson League side Great Yarmouth Town. Despite turning out for the Jewson Leaguers, Danny has sought trials with other sides including QPR for whom he played a reserve team match against Bristol City in mid-March 2003.

In April 2003, he accompanied three other former Canaries (Yarmouth teammate Robert George, John Sutton and Jamie Window) on a trial for Cambridge United. In all there were seven triallists in United's reserve team clash with Reading on 9th April 2003 which they lost 3-2 with Jamie Cureton scoring Reading's winner. The other triallists were Shaun Humphries (Stoke), Liam Kearney (Notts Forest) and Chris Wild (Orient).

Danny later moved to Lowestoft and then to Acle United, coached by his father. In March 2006, Danny returned to the Ridgeons League joining Robert Taylor's Dereham Town.

By July 2007, Danny was at Norwich United, playing for them on 14th July 2007 against Norwich City's Under-18s. The following month saw him switch to Wroxham.

He is currently player-coach at Wroxham working with manager Stewart Larter and coach Cedric Anselin.