A product of the FA's National School of Excellence at Lilleshall, Jamie was regarded as one of the promising youngsters of his age group and won him England Under-16 caps. He had joined Norwich at the age of 14 despite interest from Arsenal and Southampton, and the offer of a contract from Manchester United. He had previously played for Whitchurch and Milton Nomads as a boy in his native Bristol.

Within the first three months of his professional contract at Carrow Road, he suffered a terrible knee injury in a SE Counties youth match against Arsenal that almost destroyed his career. Revolutionary new techniques restored his knee and was the subject of a BBC documentary. He began playing competitively again during 1997/98 for the Reserves but did not break into the first team.

He was released in May 1998 and following a trial with Aston Villa, he signed with his home town side of Bristol Rovers where he completed a triumverate of former Canaries with Tom Ramasut and Jamie Cureton. Jamie has made a regular place for himself in the Rovers midfield but was sent off for two bookable offences against Millwall on 22nd November 1998

Jamie spent most of the 2000/01 season under the surgeon's knife and therefore could not be blamed for Rovers' relegation on May 2nd into Division Three. Jamie finally admitted defeat in his attempts to overcome his injury problems in early July 2002 and retired from professional football, hoping to take up a role in coaching. Rovers' fans lamented the loss of one of the most talented players that they had seen playing for the Pirates.

Jamie then took up a coaching role with Team Bath, the team from the University of Bath who were the first university side to compete in the FA Cup for over 100years. He also worked for BBC Radio Bristol as an expert summariser on their football coverage, and has his own soccer coaching school. In December 2003, Jamie returned to playing football joining Brislington of the Screwfix Direct Western League after he was spotted in a charity match. He left them in March 2004 to join Mangotsfield.

In addition to his Jamie Shore Soccer school, He was appointed Head of Youth at Blackpool from 4th January 2011. Speaking to the Bristol Evening Post, Shore said: 'This is a fantastic opportunity for me and I'm delighted to have the chance to work with Ollie Holloway again {they were at Bristol Rovers together] 'He wants me to work with the reserve and youth team players at Blackpool on a daily basis while developing the youth program - which will heavily involve JSSI. I will continue to head up JSSI although I'll only be physically present twice a month because of my commitments at Blackpool. Although we will be affiliated to Blackpool, we will remain independent and maintain good working relationships with other professional clubs. Our players can still trial and sign for other clubs with our blessing

Jamie had a successful term in Finland as academy director and manager of SJK 2007 before returning to Britain in the spring of 2013 to run the elite player performance programme for North Somerset’s young talent on behalf of Premier League Club West Bromwich Albion. The Premier League club will joining forces with North Somerset and opening its doors to talented young footballers at Gordano School, Portishead.

In March 2015, Shore teamed up again with Norwich as a talent scout in the South West.